Introducing Halftone Brands

A halftone image is built from individual dots. On their own, they're simple. Together, they create something bigger.

We think businesses can work the same way.

Halftone Brands is the new parent of Pelican Signs, Boardwalk, Brim Drinkware and Digital Waymark, four companies that have been working alongside each other in South Georgia for years, sharing people, equipment and customers without a name for the thing that connected them. Now there is one.

Nothing changes for our customers. Pelican is still Pelican. Boardwalk is still Boardwalk. Each company keeps its own name, its own team and its own way of working. What Halftone adds sits behind them: shared leadership, finance, design and operations; facilities and systems built once and used by all; and a long view that a single small company rarely gets to take.

Our companies operate independently. They don't operate alone.

There is a fifth dot in the mark. More on that soon.